Thursday, January 31, 2013

Bass Boat Shopping Has Changed Forever

Many things change over time, which includes how people shop for their new bass boats. Technology has changed the process of picking out a bass boat forever, for better or worse.

Back in the day, most buyers went to their local fishing or boating show to inspect the new offerings from the boat manufactures. They would check out new accessories in the vendor area, talk to friends and try to pick out colors and the model boats that they desired. After deciding on the model they wanted, they would follow up with the local dealer that sold the boat brand. Professional salespeople would ask the customer the correct questions to make sure that it was the correct rig to meet their needs. Then they would look at colors to make sure that all the colors picked went together. The system worked pretty well.

Today there are fewer dealers and the local shows only have a fraction of the boats on display. Because of this, boat purchasers have turned to the Internet as the method of purchasing their new rig. The web is a great place to gain information about models, options and get opinions from others from sites like Bass Boat Central. Manufactures website have videos, color programs and show current incentives that are available. This is all great for the consumer, information is a powerful tool. The problem with web sites is that you don't get the personal attention. The web site does not know your boating area or its needs. They are made to show the world what the manufacture offers. Websites will not tell which colors go together on their coloring program or that someone that is over 6 foot tall would need a tilt wheel in order to fit behind the console. There are holes in the purchasing system on the web.

The moral of the story is that times they are a changing; the Internet is here to stay. Go to the web and do you due diligence, figure out the models that you are considering. Then take the time to drive to the dealerships that carry those brands and sit down with a professional salesman before you make your final decision. Tell them what you expect from your new rig and how much you can spend. The salesman at any reputable dealership will help you make the correct choice on your next rig, it's their job and a happy customer will send more business to their dealership. I think that a blend of old and new are always a good way of doing things, works out great when shopping for a new bass boat for sure.